About Me
About Me
I am Cristina, a UK-qualified accountant with over 7 years of experience working as an accountant helping small businesses, freelancers, and start-ups understand their numbers and build stronger businesses.
Along the way, I realised something: most business owners don’t need more rules – they need more understanding. That’s why I created this platform – a place where entrepreneurs can learn the essentials of business finance, without the fear, jargon, or pressure to “go it alone.”
- Understand your numbers without needing to “do it yourself”
- Learn the core principles of cash flow, record keeping, and compliance
- Build your business plan with real insight into costs, revenue and growth
- Avoid financial pitfalls early – with confidence and clarity
- Know what to expect from your accountant, and how to prepare
Along the way, I realised something: most business owners don’t need more rules – they need more understanding.
Why I Do This
Too often, I saw clients who were overwhelmed:
“What even is a cash flow forecast?”
“Do I need to register for VAT?”
“How do I know if I can afford to hire someone?”
They weren’t looking to become accountants – they just wanted to run their businesses well.
So I decided to build something that bridges the gap between accounting and entrepreneurship.
Ethics First: What This Is – and What It Isn’t
This is a safe, ethical learning space – not a substitute for professional advice.
I will never encourage you to file your own statutory accounts or tax returns.
I will always help you understand when and why to work with a professional.
You don’t have to do it all yourself. But you do deserve to understand how it all works.
A Business Coach… With a Calculator
Think of this as business coaching – but through the lens of a qualified accountant.
Whether you’re trying to price your services properly, build a financial plan, or finally understand what’s going on in your bookkeeping software… I’m here to help you make informed, confident decisions.